Craftroots, an initiative of Gramshree, is touching the lives of over 17000 artisans. It is a unique platform that showcases and brings into spotlight the best of craftsmanship from Gujarat. It aims to empower artisans by connecting them to our resources, tools and network of partner members. Our mission is to revive, preserve and share the craft traditions of Gujarat and develop a sustainable and scalable model for craft development.
Craftroots promote 27 wide varieties of craft forms and products ranging from Apparels, home decor, accessories, gift articles --both textile and non textile. Our craft forms include applique , embroidery, weaving , patolla, sujni mashru, khadi, bandhni, block printing, batik, painting, bead work, wood, lacquer, metal, paper and more. Craftroots creates awareness in the market about the skills, time and creativity that artisans invest into their craft.
Craftroots connect Artisans, NGOs, Self-Help Groups, Cooperatives, Businesses, Corporations, Design & Management Institutes, Individuals and Experts such as designers, educators, students, and customers so that they can interrelate in a better and productive way.
Craftroots' five main objectives are Survey and Documentation, Education and awareness, Design Development, Sales and Marketing and Social Services.
Live Interactive Exhibitions, Retail Outlets, Corporate Gifting, Cross Sales and E-store are some of the best ways of closing the gap between artisans and customers.
Website: www.carftroots.org